PLAN B COSMETICS

Lifestyle product photography and UGC-inspired video content for Plan B Cosmetics, a minimalist skincare brand focused on effective, thoughtfully selected ingredients. Plan B Cosmetics stands for a conscious approach to skincare, guided by the belief that less is more. Instead of complex routines, the brand focuses on essentials designed to support the skin’s natural balance. For this project, I created clean, natural photography and lifestyle-driven video content showing the products in everyday use and real home settings. The imagery highlight simple skincare rituals and reflect the brand’s calm, intentional aesthetic - translating values of simplicity, sustainability and quality into an honest, relatable visual language across digital channels.